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Create and use color profiles which takes into account color, lighting, and other variables specific to the camera location. 

Several color profiles can be created and used, such as for different lighting conditions during the course of the day.

Color profiles are applied to the image taken by the camera which is displayed on the Visualize editor; the color profiles are not applied to the preview screen.  

Color profiles are only available for cameras without an auto white balance.

If your camera automatically adjusts the colors this feature is unnecessary.